12th August: Enhanced Event transformation, Hubspot & Salesforce, First click attribtuion and more

✨New and noteworthy

Enhanced Event transformation

The transformation plugin is increasingly being utilized for various applications, so we’ve taken your feedback into account and expanded its configuration options. Customers can now upload thousands of SKUs with custom conversions. The new simple CSV upload feature will significantly improve the configuration process.

Hubspot & Salesforce Webhooks

I’m excited to announce that we have added Webhook templates for both HubSpot and Salesforce, allowing you to automatically sync your deals and leads to any channel configured in EdgeTag. Each comes with detailed documentation on how to set them up.

First click attribution

We are expanding our New and Returning Customer plugin to include the ability to send a custom event for first-click attribution, specifically for new customers. You will now see custom events labeled as Purchase_FC_{source}. The source will be replaced with the platform that facilitated the first click conversion for each new customer.

⚡Improvements

[Channel] - Add order ID for StackAdapt

[Channel] - Add support for custom properties for Klaviyo

[App] - The legend for the analytics chart should not overflow

[App] - Generate deployment ID if it doesn't exist yet

[App] - Correctly handle malformed JSON payload for events

🐛 Fixes

[Plugin] - Event transformation is not filtering correctly

📖 Details

Release day: 12th August 2025 Release version: 25-28 Edge version: 13.118.0 SDK version: 1.24.0