> For the complete documentation index, see [llms.txt](https://docs.edgetag.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.edgetag.io/changelog/august-2025/12th-august-enhanced-event-transformation-hubspot-and-salesforce-first-click-attribtuion-and-more.md).

# 12th August: Enhanced Event transformation, Hubspot & Salesforce, First click attribtuion and more

### :sparkles:New and noteworthy <a href="#new-and-noteworthy" id="new-and-noteworthy"></a>

#### Enhanced Event transformation

The transformation plugin is increasingly being utilized for various applications, so we’ve taken your feedback into account and expanded its configuration options. Customers can now upload thousands of SKUs with custom conversions. The new simple CSV upload feature will significantly improve the configuration process.

{% embed url="<https://www.loom.com/share/1d7fa5c15c7a4cd1961385c5455b2bec>" %}

#### Hubspot & Salesforce Webhooks

I’m excited to announce that we have added Webhook templates for both HubSpot and Salesforce, allowing you to automatically sync your deals and leads to any channel configured in EdgeTag. Each comes with detailed documentation on how to set them up.

{% embed url="<https://www.loom.com/share/6db06b19d6844db7b2d8225ae09f896a>" %}

#### First click attribution

We are expanding our New and Returning Customer plugin to include the ability to send a custom event for first-click attribution, specifically for new customers. You will now see custom events labeled as `Purchase_FC_{source}`. The source will be replaced with the platform that facilitated the first click conversion for each new customer.

### :zap:Improvements

\[Channel] - Add order ID for StackAdapt

\[Channel] - Add support for custom properties for Klaviyo

\[App] - The legend for the analytics chart should not overflow

\[App] - Generate deployment ID if it doesn't exist yet

\[App] - Correctly handle malformed JSON payload for events

### :bug: Fixes

\[Plugin] - Event transformation is not filtering correctly&#x20;

### :book: Details

Release day: 12th August 2025\
Release version: 25-28\
Edge version: 13.118.0\
SDK version: 1.24.0


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.edgetag.io/changelog/august-2025/12th-august-enhanced-event-transformation-hubspot-and-salesforce-first-click-attribtuion-and-more.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.