25th Feb: InitiateCheckout De-duplication, Google Ads Conversion Tracking and more
⚡Improvements
[App] - We’ve clarified migration emails and improved dashboard guidance for Pixel Access Token setup. Clear indicators now help customers create the correct token, reducing confusion and support requests.
[Shopify] - We’ve improved InitiateCheckout event validation by replacing the old time-based logic with cart cookie and session ID matching. This prevents false duplicates caused by slow networks and ensures more accurate checkout tracking.
🐛 Fixes
[Channel] - The “Allow Conversions without Click ID” option is now enabled by default and visible to all users. This improves GoogleAds conversion tracking reliability and removes unnecessary configuration restrictions.