26th Jan: RTB Provider, Improved Shopify Express Checkout Tracking, Update LiveIntent CAPI and more

✨New and noteworthy

RTB House Channel Integration

Say hello to the newest member of the family—RTB House! Added support for RTB House, enabling seamless conversion and event tracking for campaigns running on the platform. This integration ensures your performance data flows consistently into your reporting and optimization workflows. It also helps maintain accurate attribution across your advertising stack.

Reliable Shopify Express Checkout Tracking

Improved how Shopify Express Checkout purchases are processed so events are captured reliably every time. Express Checkout sends data differently from standard checkouts, and this update ensures those differences are handled correctly. The result is smoother event ingestion and more complete purchase tracking across all Shopify checkout flows.

Flexible Non-Purchase Event Support for Shopify Sales Channels

Enhanced how NC and RC events are handled across Shopify sales channels. You can now send NC and RC events from additional sales channels without being forced to send purchase events. This gives you greater control and cleaner data in complex multi-channel Shopify setups.

⚡Improvements

• [Channel] - Provider form instruction links have been migrated to the new documentation experience.
• [Channel] - LiveIntent server-side conversions are now sent for all purchases, even when browser events are blocked.
• [Channel] - Maestra AddToCart and RemoveFromCart events now support dynamic suffixes, allowing store-specific event names.
• [Channel] - Vibe.co purchase events now include order_ids for improved conversion visibility and reconciliation.

🐛 Fixes

• [Shopify] - Resolved payload validation errors that caused Shopify Express Checkout purchase events to fail.

📖 Details

Release day: 26th January 2026 Release version: 26-02 Edge version: 13.138.0 SDK version: 1.40.1