2nd June: Added OpenAI Ads Provider and Klaviyo payload add collections

✨New and noteworthy

Open-AI Ads is now a supported channel

As OpenAI steps into the advertising world, EdgeTag is ready. Merchants running campaigns on OpenAI's ad network can now track conversions both server-side via the Conversions API and browser-side via the Measurement Pixel — all through EdgeTag. This means accurate, privacy-safe attribution for a brand-new channel, with zero custom engineering required on your end. If you're exploring OpenAI Ads, you're already set up to measure what matters.

Installation - Docs

⚡Improvements

• [Channel] - Klaviyo event payloads now include the product's actual Shopify collections instead of a generic product type label. This matches how native Shopify + Klaviyo works, meaning your Klaviyo flows, segments, and automation that depend on collection data will now behave exactly as expected.

📖 Details

Release day: 2nd June 2026 Release version: 26-19 Edge version: 13.157.0 SDK version: 1.55.0