18th Mar: New Event CartValue, GrossOrderValue and NetSalesValue, TryBe Integration and more

✨New and noteworthy

Know Your Cart's Worth, Every Step of the Way

Ever wonder how much is sitting in a shopper's cart right now — not just at checkout, but throughout their entire journey? We've introduced real-time cartvalue tracking that captures the value of a cart every time an item is added, removed, or updated. This means your ad platforms now receive live, accurate signals at each stage, helping them optimize who to re target and how much to bid — before a customer even reaches checkout.

Your Ad Campaigns Deserve Accurate Numbers

For a long time, purchase values sent to ad platforms included taxes, shipping,and fees — making it hard to judge true product revenue. We've now given you the choice: send your ad platforms the gross order value (everything included) or the net sales value (product revenue only).

Note: You can configure this per channel, so Meta, Google Ads, Klaviyo and others each get exactly the number that makes your campaigns smarter and your attribution cleaner.

Welcome Trybe — A New Channel for Customer Retention

We're excited to welcome Trybe as a fully supported channel within the Blotout platform. Trybe specializes in customer retention and re-engagement, and you can now sync your events, audiences, and conversion data to Trybe in real time. Whether you're running loyalty programmes or win-back campaigns, Trybe is now just a toggle away inside your channel settings.

Doc : https://docs.edgetag.io/channels/trybe

⚡Improvements

• [Shopify] - We've added a new Shopify CRM integration, making it easier to sync customer data bidirectionally between Blotout and your Shopify store. Audience management and customer data workflows are now smoother and more reliable for Shopify merchants.
• [Channel] - TikTok recently retired two of its older standard events PlaceAnOrder and CompletePayment in favor of a unified Purchase event. We've updated our TikTok integration to align with these changes, so your TikTok campaigns continue to receive accurate conversion signals without any disruption.

🐛 Fixes

• [App] - Several pixel events on Wix stores were misfiring — ViewContent was triggering on listing pages instead of product pages, and Purchase and InitiateCheckout events were missing key details like product IDs, currency, and value. All of these have been corrected, ensuring your Wix store now sends clean, complete data to your ad platforms.
• [Channel] - Google Analytics 4 was inadvertently picking up traffic from Shopify sandbox (test) environments, skewing your analytics reports. We've added a filter to ensure GA4 only tracks activity on your live store, keeping your data accurate and your reporting trustworthy.

📖 Details

Release day: 18th March 2026 Release version: 26-09 Edge version: 13.145.0 SDK version: 1.47.4