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[Channel] - When re-importing historical events into Klaviyo, each event now carries its original timestamp. Previously, backfilled events all landed with today's date, making your historical data unreliable. Your email timelines will now accurately reflect when things actually happened.
[Channel] - The Tatari browser pixel now correctly identifies and fires events for New Customers (NC) and Returning Customers (RC), enabling smarter segmentation and more accurate campaign attribution for TV ad measurement.
[Channel] - You can now instantly see whether Enhanced Conversions for Leads is active on your GoogleAds account, right inside the EdgeTag settings panel. No more second-guessing whether a prerequisite is met — the status shows up live as enabled or disabled the moment you toggle the flag.
[Channel / Shopify] - On Shopify stores, GoogleAds click events were sending the internal iframe URL instead of your actual storefront URL. This meant Google was attributing conversions to a sandbox URL nobody ever visits. Fixed — Google now receives the correct page URL every time.
[Channel] - For New Customer and Returning Customer purchase events, GoogleAds was incorrectly also firing page_view and view_content events alongside the purchase. This inflated engagement metrics and muddied attribution. Those extra events are no longer sent for NC/RC purchases.
[Channel] - Permission errors from GoogleAds were silently falling into an "unknown error" bucket with no alerts going out to the team. These errors are now correctly classified and routed to the event drop notification channel, so the right people are notified automatically.
Release day: 28th May 2026 Release version: 26-18 Edge version: 13.156.0 SDK version: 1.54.0
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