# 28th Oct: New Applovin Integration, Support Universal Ads & more

### :sparkles:New and noteworthy

#### **New AppLovin integration**

We’ve supercharged our server events with built-in deduplication, ensuring cleaner, more reliable data tracking. You can now pass `pixel_id` directly through URL parameters for smoother integrations.\
This upgrade means fewer duplicates, smarter event handling, and effortless setup across platforms all working together to make tracking faster and more accurate.

#### **Added for Universal Ads Integration**

We now fire `Page-view` and `Purchase` events end-to-end, ensuring a completely seamless data flow.\
No more gaps, no more missing insights, just full-funnel visibility and precise event tracking from start to finish.

<figure><img src="/files/mHW4wH3QAbWjn9p32dYU" alt=""><figcaption></figcaption></figure>

#### Support for Last Click in NCRC Plugin

We’ve added a new **“Last Click”** attribution mode to the NCRC plugin, alongside the existing **First Click** option.\
This enhancement gives you complete control over how conversions are attributed, whether to the first or final user interaction. It’s perfect for teams looking to fine-tune performance insights, compare attribution models, and make smarter, data-driven decisions.

### :zap:Improvements

* \[App] - Expanded the onboarding experience: added dedicated flows for Health & Wellness clients & HIPAA-compliant accounts.
* \[Plugin] - Asynchronous NCRC Event Fallback mechanism to handle CRM API failures by queuing events for later processing when the API is accessible.
* \[Channel] - Refined how events are sent to `TikTok`: customers can now send `purchase_NC` events directly (rather than auto-mapping to other event types).
* \[Channel] - Improved ordering of products in BigCommerce: items are now listed by the rank provided by our LLM as expected.
* \[App] - Updated Terms & Services

### :bug: Fixes

* \[App] - UI Fixes for new onboarding flow.
* \[Channel] - `OutOftheBlue` provider is now fixed and functioning properly.
* \[Channel] - Fixed `Winback` Geo data checkbox selection issue.&#x20;
* \[Shopify] - Resolved the issue in the Shopify CRM integration where NC events from custom channels weren’t flowing correctly

### :book: Details

Release day: 28th October 2025\
Release version: 25-38\
Edge version: 13.129.0\
SDK version: 1.34.0


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