28th Oct: New Applovin Integration, Support Universal Ads & more

✨New and noteworthy

New AppLovin integration

We’ve supercharged our server events with built-in deduplication, ensuring cleaner, more reliable data tracking. You can now pass pixel_id directly through URL parameters for smoother integrations. This upgrade means fewer duplicates, smarter event handling, and effortless setup across platforms all working together to make tracking faster and more accurate.

Added for Universal Ads Integration

We now fire Page-view and Purchase events end-to-end, ensuring a completely seamless data flow. No more gaps, no more missing insights, just full-funnel visibility and precise event tracking from start to finish.

Support for Last Click in NCRC Plugin

We’ve added a new “Last Click” attribution mode to the NCRC plugin, alongside the existing First Click option. This enhancement gives you complete control over how conversions are attributed, whether to the first or final user interaction. It’s perfect for teams looking to fine-tune performance insights, compare attribution models, and make smarter, data-driven decisions.

⚡Improvements

• [App] - Expanded the onboarding experience: added dedicated flows for Health & Wellness clients & HIPAA-compliant accounts.

• [Plugin] - Asynchronous NCRC Event Fallback mechanism to handle CRM API failures by queuing events for later processing when the API is accessible.

• [Channel] - Refined how events are sent to TikTok: customers can now send purchase_NC events directly (rather than auto-mapping to other event types).

• [Channel] - Improved ordering of products in BigCommerce: items are now listed by the rank provided by our LLM as expected.

• [App] - Updated Terms & Services

🐛 Fixes

• [App] - UI Fixes for new onboarding flow.

• [Channel] - OutOftheBlue provider is now fixed and functioning properly.

• [Channel] - Fixed Winback Geo data checkbox selection issue.

• [Shopify] - Resolved the issue in the Shopify CRM integration where NC events from custom channels weren’t flowing correctly

📖 Details

Release day: 28th October 2025 Release version: 25-38 Edge version: 13.129.0 SDK version: 1.34.0