# 25th Sep: Deployment, Google Tag Managerand more

### :sparkles:New and noteworthy

#### Reduced deployment time

Our platform is continually growing, and we are developing a variety of new features for you. As a result, we are using more resources, which could potentially slow down your experience when adding channels or modifying configurations. To address this issue, we have re-evaluated our deployment process to Cloudflare. We are now implementing differential deployments, which means we deploy only what is necessary and eliminate unnecessary overhead.&#x20;

### Google Tag Manager

Consent is difficult to implement, and getting it right is even harder. As a result, many of our customers have approached us asking whether they can use EdgeTag to integrate with all their systems, since consent has already been implemented effectively within EdgeTag. Based on this feedback, we have added support for Google Tag Manager, which is commonly used across many shops but is often not associated with consent management. Our implementation simply loads Google Tag Manager onto the site, allowing you to manage the data layer and triggers from there.

{% embed url="<https://www.loom.com/share/65e65071560b42c79b23d086c401302b>" %}

### :zap:Improvements

\[Channel] -  Pinterest events are not up to date with the docs

### :bug: Fixes

\[App] - Minute view in analytics is broken

\[App] - Zone check is not working correctly for self-hosting tags

\[Channel] - Fire native page view event for Tatari instead of a custom event

### :book: Details

Release day: 25th September 2025\
Release version: 25-35\
Edge version: 13.125.0\
SDK version: 1.31.0


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