Onboarding

Braze onboarding

Onboarding

The Braze integration connects to EdgeTag using a REST API key. This guide walks you through creating the key in Braze and activating the channel in EdgeTag.

Video Guide

Step 1: Create a REST API Key in Braze

1. Log in to your Braze Dashboard

2. Go to Settings → Developer Console → API Keys

3. Click Create New API Key

4. Give it a name, e.g. EdgeTag

5. Under Permissions, enable users.track

6. Click Save API Key and copy the key

The API key only requires the users.track permission. Do not grant broader permissions than needed.

Step 2: Find Your REST Endpoint

Your REST endpoint is specific to the Braze cluster your account is hosted on.

1. In Braze, go to Settings → Developer Console

2. Copy the REST Endpoint shown at the top of the page — it looks like https://rest.iad-01.braze.com

Cluster	REST Endpoint
US-01	https://rest.iad-01.braze.com
US-02	https://rest.iad-02.braze.com
US-03	https://rest.iad-03.braze.com
US-04	https://rest.iad-04.braze.com
US-05	https://rest.iad-05.braze.com
US-06	https://rest.iad-06.braze.com
US-08	https://rest.iad-08.braze.com
EU-01	https://rest.fra-01.braze.eu
EU-02	https://rest.fra-02.braze.eu

Step 3: Add the Channel in EdgeTag

1. Log in to your EdgeTag Dashboard

2. Navigate to Channels and click Add Channel

3. Search for Braze and select it

4. Enter a name for this channel — choose something descriptive to help with debugging if issues arise

Step 4: Enter Your Credentials

Fill in the two required fields:

Field	Value
API Key	The REST API key from Step 1
REST Endpoint	The endpoint URL from Step 2 — no trailing slash

Click Save & Deploy

Congratulations, the basic setup is now complete. Let's proceed to the next section to explore additional configuration options.