# Google Ads Google Ads integration enables a seamless connection between your Google Ads account and your website, utilizing both browser pixel and server-side tracking. Our integration would attempt to send event data through the browser first (via gtag), and if that didn't work, we would fall back to server-side tracking and send the event data. The integration provides a straightforward setup with simple configuration options to get you started quickly. ### Details Channel name: googleAdsClicks NPM package: [@blotoutio/providers-google-ads-clicks-sdk](https://www.npmjs.com/package/@blotoutio/providers-google-ads-clicks-sdk) Server API version: [v20](https://developers.google.com/google-ads/api/reference/rpc/v20/overview) ### Event Flow Our Google Ads integration has multiple event flow options that you can select, i.e., send conversions via Google Ads api only, send conversions via browser (gtag) only, or try sending conversions via browser (gtag) first, and in case that fails, fallback to sending the conversion via the ads api. This integration requires specific conversion actions to be set up in your Google Ads ad account for proper tracking. {% hint style="info" %} Please refer to the instructions [here](https://app.gitbook.com/o/c0Wts1N48p0Ba5S58p8v/s/ZJWZKbUk0hRISkCIj2p4/~/changes/95/channels/google-ads/faq#how-to-create-browser-and-server-conversion-actions) to create conversion actions. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.edgetag.io/channels/google-ads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.