> For the complete documentation index, see [llms.txt](https://docs.edgetag.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.edgetag.io/channels/google-tag-manager.md).

# Google Tag Manager

Google Tag Manager (GTM) integration allows you to easily load and initialize your GTM container on the website without modifying the site’s code. This integration focuses solely on loading GTM, enabling you to manage and configure your marketing tags directly within the GTM interface, without any additional event tracking or browser data streaming handled by us.

### Details

Channel name:  `googleTagManager`

NPM package: [@blotoutio/providers-google-tag-manager-sdk](https://www.npmjs.com/package/@blotoutio/providers-google-tag-manager-sdk)

### Event Flow

The Google Tag Manager integration loads your GTM container on the website, allowing you to manage all tags, triggers, and configurations directly within your GTM workspace.

The integration works by:

* Loading your GTM container script during page load
* Initializing GTM to manage tag execution based on your configured triggers and settings

{% hint style="warning" %}
We don't handle `dataLayer` for you or add anything to it.
{% endhint %}


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