LinkedIn

LinkedIn integration helps connect your LinkedIn advertising campaigns with your website conversion tracking. We manage server-side event streaming for you and automatically create conversion rules for your EdgeTag events. Getting started with our integration is straightforward; you need to complete a simple authorization, and you’re ready to go.

Before starting the onboarding process, please ensure you have at least one of the following access roles:

• ACCOUNT_BILLING_ADMIN
• ACCOUNT_MANAGER
• CAMPAIGN_MANAGER
• CREATIVE_MANAGER

Details

Channel name: linkedIn

Server API version: 202409​

Event Flow

Our LinkedIn integration sends server-side conversion events when user identification data (email, LinkedIn clickId, or first/last name) is available. Events are automatically mapped to conversion rules created by EdgeTag, ensuring accurate attribution for your LinkedIn advertising campaigns.

Useful links

Conversions API - LinkedInMicrosoftLearn