# FAQ

### What Custom Events to configure on Listrak? <a href="#custom-events-configuration" id="custom-events-configuration"></a>

Custom events are automatically sent to Listrak when the Listrak SDK is blocked (such as by ad-blockers) or when specific custom events are configured in your Listrak account. This ensures reliable event tracking regardless of browser restrictions.

The following events must be configured in your Listrak account for proper functionality:

#### blotout\_page\_view

Tracks default pixel page visits with browser and page information.

| Property | Type   |
| -------- | ------ |
| browser  | string |
| os       | string |
| page     | string |

#### blotout\_view\_content

Tracks product page visits and content engagement.

| Name           | Type   |
| -------------- | ------ |
| value          | number |
| Currency       | string |
| CurrencySymbol | string |
| ProductID      | string |
| VariantId      | string |
| ProductName    | string |
| Quantity       | number |
| ItemPrice      | number |
| RowTotal       | string |
| ProductURL     | string |
| ImageURL       | string |
| Categories     | string |
| Brand          | string |

#### blotout\_add\_to\_cart

| Name           | Type   |
| -------------- | ------ |
| value          | number |
| Currency       | string |
| CurrencySymbol | string |
| ProductID      | string |
| VariantId      | string |
| ProductName    | string |
| Quantity       | number |
| ItemPrice      | number |
| RowTotal       | string |
| ProductURL     | string |
| ImageURL       | string |
| Categories     | string |
| Brand          | string |

### blotout\_initiate\_checkout

Tracks when a person enters the checkout flow prior to completing a purchase.

| value          | number |
| -------------- | ------ |
| Currency       | string |
| CurrencySymbol | string |
| ItemNames      | string |
| ProductID      | string |
| VariantId      | string |
| ProductName    | string |
| Quantity       | number |
| ItemPrice      | number |
| RowTotal       | string |
| ProductURL     | string |
| ImageURL       | string |
| Categories     | string |
| Brand          | string |

#### blotout\_purchase

Tracks completed purchases and checkout flow completion.

| value          | number |
| -------------- | ------ |
| Currency       | string |
| CurrencySymbol | string |
| OrderId        | string |
| ItemNames      | string |
| ProductID      | string |
| VariantId      | string |
| ProductName    | string |
| Quantity       | number |
| ItemPrice      | number |
| RowTotal       | string |
| ProductURL     | string |
| ImageURL       | string |
| Categories     | string |
| Brand          | string |

### How to set up Conversion Event in Listrak

Custom events in Listrak can be configured by following the steps outlined below. This process ensures that EdgeTag can successfully send event data to your Listrak account even when standard tracking is blocked.

Navigate to your Listrak dashboard and click on **Custom Events** from the options available in the Automation Menu, as shown in the image below.

<figure><img src="/files/82xQO83wiV5O3wXvK4p6" alt=""><figcaption></figcaption></figure>

Once you're in the Custom Events section, click on **New Custom Event** to begin creating your first event configuration.

<figure><img src="/files/EAPovEYpL1wHxnaqen1y" alt=""><figcaption></figcaption></figure>

In the Custom Event Name field, provide a descriptive name for your event (such as "blotout\_page\_view"). Below this, you'll need to add all the property names and their associated data types for the specific event as outlined in the requirements above. Once you've configured all the necessary properties with their correct data types, click **Create** to save the event.


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