Onboarding

Open AI Ads channels use a Pixel ID and Conversions API key. This connects your Open AI Ads pixel to EdgeTag and enables server-side conversion tracking. You can also enable the browser pixel.

Video guide

Open the channel form

Open the EdgeTag app in Shopify or go to app.edgetag.io.

Then go to Site → Channels → Add Channel → Open AI Ads.

Name the integration

Start by entering a clear channel name.

Use a name like OpenAI Ads or Blotout OpenAI Ads.

This makes the connection easier to recognize later.

Name the integration, then enter the Pixel ID and Conversions API key.

Get the Pixel ID

Open https://ads.openai.com.

Then go to Conversions → Data Source.

If you do not already have a data source, click Create → Data Source first.

Open the Conversions area in Open AI Ads.

Create a new data source if you do not already have one.

Copy the Pixel ID from the data source.

The Pixel ID looks similar to YY9Prc2zSyaMNEmXZD76eU.

Use this value in the Pixel ID field in EdgeTag.

Get the Conversions API key

In https://ads.openai.com, go to Conversions.

Open Conversion keys and create a new key if needed.

Copy the generated key.

Paste that value into the Conversions API Key field in EdgeTag.

Open Conversion keys and create a new key.

Store the Conversions API key securely. It authenticates server-side requests to Open AI Ads.

Optional browser tracking

Enable Browser Pixel if you want EdgeTag to send events from the browser too.

When enabled, EdgeTag sends browser and server events together.

When both flows are active, both requests share the same event ID. Open AI Ads then deduplicates them.

The browser pixel is optional and disabled by default. If you leave it off, EdgeTag still sends events server-side when both required credentials are configured.

Save the channel

Once the fields are complete, click Save & Deploy.

If you are editing an existing channel, click Update.

If both the Pixel ID and Conversions API key are present, EdgeTag sends server-side events to the Open AI Ads Conversions API.

If only the Pixel ID is present and Browser Pixel is enabled, EdgeTag sends browser events only.

Create conversion events in Open AI Ads

Create the conversion events you want to use in campaigns before you start optimizing against them.

In Open AI Ads, go to Conversions → Conversion Events.

Click Create → Conversion Event.

Use the event names that match your campaign setup.

Create conversion events in Open AI Ads before using them in campaigns.

Attribution

Open AI click attribution uses the oppref value.

EdgeTag resolves oppref from the __oppref cookie first. If that cookie is not present, it uses the ?oppref= URL parameter.

That value is included with each event.