Outbrain integration helps connect your Outbrain advertising campaigns with your website conversion tracking. We manage server-side event streaming for you. Getting started requires configuring click ID tracking in your campaigns and mapping your conversion events.
Details
Channel name: outbrain
Event Flow
Our Outbrain integration sends server-side conversion events only when a valid click ID is available from the user's session. Events are only forwarded to Outbrain if they are included in your mapped events configuration and the corresponding conversions are already created in your Outbrain account. Click ID tracking must be properly configured in your Outbrain campaigns for accurate attribution.
