Onboarding

The StackAdapt channel provides an easy setup using a Universal Pixel ID. Once connected, EdgeTag will send browser pixel events and server postbacks (when a ref_id is present in the landing URL).

Note: The Universal Pixel ID is only required for browser-side tracking of view-through conversions; it is not needed for click-through conversions, which are implemented server-side.

Add Channel

To add a channel, begin by entering the channel’s name. We recommend choosing a name that clearly describes the channel you are adding. This will assist with debugging if any issues arise.

Universal Pixel ID is only required for view-through conversions. If you don’t need view-through, you can leave this field empty.

Once you have entered the name and Universal Pixel ID, click Save & Deploy.

Congratulations 🎉, the setup is now complete.