# Taboola

Taboola integration helps connect your Taboola advertising campaigns with your website conversion tracking. We manage server-side event streaming for you. Getting started requires configuring click ID tracking in your campaigns and mapping your conversion events.

### Details

Channel name: taboola

Server API version: [v1.0](https://developers.taboola.com/pixel/docs/s2s-overview) 

### Event Flow <a href="#event-flow" id="event-flow"></a>

Our Taboola integration sends server-side conversion events only when a valid click ID is available from the user's session. Events are only forwarded to Taboola if they are included in your mapped events configuration and the corresponding conversions are already created in your Taboola account. Click ID tracking must be properly configured in your Taboola campaigns for accurate attribution.

### Useful links

{% embed url="<https://developers.taboola.com/pixel/docs/s2s-overview>" %}


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