Trybe

Trybe is an affiliate and influencer marketing attribution platform for e-commerce brands. The EdgeTag Trybe integration covers both browser and server-side event tracking. The browser SDK handles Trybe initialisation, click ID capture, and standard e-commerce events. The server side sends the confirmed purchase to the Trybe Attribution API with the click ID attached for attribution.

Channel identifier	trybe
NPM package	@blotoutio/providers-trybe-sdk
Attribution API	POST https://jointrybe.com/attribution/v1/orders
Consent category	Advertising

Event Flow

Browser SDK — The Trybe pixel is loaded on the storefront (either auto-injected by EdgeTag or pre-installed). The pixel sets window._trybe.vid which is the visitor ID used for attribution. The browser SDK fires standard e-commerce events (ViewContent, AddToCart, InitiateCheckout, Purchase) by calling the corresponding window._trybe.track* methods.

Server side — Only the Purchase event is sent to the Trybe Attribution API from the edge. The click ID (captured from the ?trybe= affiliate URL parameter) is attached as the vid and is mandatory for attribution. As a fallback, EdgeTag also reads the ugc_vid_{storeId} cookie set by the pixel. If no visitor ID is found, the server-side Purchase call is skipped.

Click ID Capture

When a visitor arrives via a Trybe affiliate link (e.g. https://yourstore.com?trybe=CLICK_ID), EdgeTag captures the trybe query parameter at the edge and persists it for the session. This click ID is then attached to the server-side Purchase event for attribution.

Useful Links

• Trybe Dashboard

• Trybe Attribution API Documentation