Onboarding

The Universal Ads team provides a conversion pixel snippet for each tracked page, where tag_id and segment_key change based on the URL of your site.

<img
src="https://cnv.event.prod.bidr.io/log/cnv?tag_id=1111&buzz_key=universalads&value=&segment_key=ua-1331&account_id=3478901"
width="0"
height="0"
style="position:absolute;visibility:hidden;"
border="0" />

Onboarding requires filling out the provider form, and all the information can be found at the URL in the snippet above.

Account Id (account_id) - This is your Universal Ads account ID

Buzz Key (buzz_key) - This is the buzz key provided by Universal Ads

Source Mapping (tag_id, segment_key)- This is used to map a Tag ID and Segment Key pair to a specific URL of your site

Example Source Mapping:

Segment Key	Tag ID	URL	Description
ua-1331	1111	https://edgetag.io	Landing page
ua-1332	2222	https://edgetag.io/thank-you	Thank you page
ua-1333	3333	https://edgetag.io/products/*	Product pages

URLs are matched on origin + path only — query strings, hashes and trailing slashes are ignored. Matching is case-insensitive. A * wildcard matches exactly one path segment, so https://edgetag.io/products/* matches https://edgetag.io/products/snowboard but not https://edgetag.io/products/snowboard/reviews.

Add Channel

To add a channel, enter the channel's name. We recommend choosing a name that clearly describes the channel you are adding. This will assist with debugging if any issues arise.

At least one mapping with a Segment Key, Tag ID and URL is required. Each URL can only be added once. If a page URL does not match any mapping, no pixel is fired for that page.

Click Save & Deploy

Congratulations 🎉, the basic setup is now complete.

Let's proceed to the next section to explore additional configuration options.