Wicked Reports

The Wicked Reports integration enables server-side forwarding of conversion and attribution data including clicks, contacts, orders, and marketing spend to your Wicked Reports account. EdgeTag streams first-party event data directly to the Wicked Reports Inbound API, bypassing third-party cookie limitations and ensuring accurate attribution across your marketing funnel.

Details

Channel name: WickedReports

Event Flow

EdgeTag sends server-side conversion events to Wicked Reports only when a valid click ID or contact identifier is available from the user's session. Events are transmitted exclusively when they match your configured event mappings and correspond to the supported Wicked Reports Inbound API endpoints:

• Clicks - Tracked click events with UTM parameters and referral data

• Contacts - Lead/contact creation events from forms, signups, or CRM syncs

• Orders - Purchase and transaction events including order items and payment status

• Marketing - Ad spend and UTM-attributed campaign cost data

All events are converted to UTC timezone (UTC-0) before transmission, as required by the Wicked Reports API. Data is limited to 1,000 rows per request (10MB) per endpoint.