Onboarding

𝕏 channel offers a seamless onboarding experience through the OAuth process, which connects your 𝕏 account with EdgeTag. This integration enables your site to send events to 𝕏. Let's walk through the process.

Video Guide

Authorization

To add a channel, begin by entering the channel's name. We recommend choosing a name that clearly describes the dataset you are adding. This will assist with debugging if any issues arise. Once you have entered the name, click on "Authenticate."

This will redirect you to the Twitter authorization flow, where you will need to confirm your identity and grant the necessary permissions for our system to function correctly.

After completing the OAuth process, you will be redirected back to our app to finish the onboarding.

Now we need to add the Pixel ID. First, go to the Events Manager, which is located under Tools in your ad account, and you will find the Pixel ID highlighted at the start (as shown in the image below). Click on the Copy button, please return to our app and paste the Pixel ID into the designated field.

After that, return to the Events Manager, click on your ad account profile (shown as 1 in the image below), select Ad Account Settings (shown as 2), and you can find Ad Account ID shown as 3. Now go back to the EdgeTag dashboard and in the Select Account field, please select the same ad account that we saw in the Twitter dashboard.

Once the Ad account is selected, we need to add mappings for events. Since Twitter only accepts data to events created in their dashboard, we need to map Twitter events to EdgeTag standard events so that when the standard edgetag event fires on website, we know to which Twitter event we should send data.

The image below shows a sample mapping, where when we receive the InitiateCheckout event, we will send the associated data to the BO InitiateCheckout event. Similarly, when we receive a Purchase event, we will send that data to the Blotout Purchase event.

In case you want to map a Twitter event to a custom event or an event not listed in the EdgeTag Event dropdown, you can always enter the event name manually and click enter, or click on the " Use AddedToCart event option in the example below. This way, you can map any edgetag event you capture on the website to the corresponding Twitter events.