Channel FAQs

My ROAS in GA4 looks different from what Meta or Google Ads reports. Which is right?

All three are “right” within their own attribution model. GA4 uses data-driven attribution across channels, while Meta and Google Ads each take credit using their own models. The value of having all three populated is triangulation — when two or more agree that a channel is performing, you can scale with confidence.

Does this affect my server-side data quality or match rates?

No. The client-side stream operates independently. Your server-side events to Meta, Google Ads, TikTok, and other platforms continue to flow through EdgeTag’s infrastructure with full match-rate optimization. Your media buyers’ signal quality is unaffected.

Can I use my existing GA4 property instead of creating a new one?

Yes. If your marketing team is comfortable sending EdgeTag’s client-side events directly to your production property, simply enter that property’s Measurement ID during plugin configuration. We recommend testing with a separate property first so you can compare data quality side-by-side before making the switch.

What if I already have a gtag.js snippet on my site?

Remove or disable it before activating EdgeTag’s client-side stream to prevent duplicate events. EdgeTag’s stream replaces the standard snippet entirely.

How quickly will my remarketing audiences recover?

Audience membership in GA4 is forward-looking — it builds from the moment events start flowing. Most teams see meaningful audience sizes within 7–14 days, depending on traffic volume and audience window length.