Verify Event Transforms

What are keyword conversions?

Keyword conversions is a feature where you can map keywords to custom conversions. In a Purchase event, if we see any mapped keyword present in the fields of the event payload (see below) after we transform them, we fire the mapped custom conversion. E.g. if keyword "shirt" is present in contents.title, we fire the mapped custom conversion of that keyword.

Transform payload fields

When looking for keywords, we are considering the following fields in the payload:

• contents.title

• contents.brand

• contents.description

• keywords

When transforming, we will remove punctuations, replace word split characters with spaces, changes text to lower case etc.

Examples

"White_shirt" would be "whiteshirt"

"Red_Cap.Embroidered" would be "redcap embroidered"

How to create a keyword conversion mapping?

Once you know the keyword that can be used, please go to the plugins page, select the plugin that you want to add keyword conversion mapping, add keyword in the left dropdown and the custom conversion name in the right dropdown and save the form.

For understanding how you can use this feature as a marketer, Please refer to our guide here.

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