Lead Gen: Best practice for first-time setup

Ensure customer funnel is working as expected for your website before you go mainstream

• We recommend that you create a test (B) Meta Pixel (dataset) so you can test all events before you go live

  1. this enables a B data dataset that does not interfere with your main (BAU) pixels or performance

  2. and ensures we can get data server side so we can verify things are working correctly

• We recommend that you create secondary conversions on Google Ads

  1. This ensures that we are attributing better than your existing system

  2. You can create one for Lead at this point

• You are welcome to create a new property on GA4 to test analytics [ its free with Blotout minimums currently ]

  1. GA4 allows you 4 properties [ containers ] per domain

  2. Use one to ensure attribution is correctly working against your existing stack