> For the complete documentation index, see [llms.txt](https://docs.edgetag.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.edgetag.io/knowledge-base/ecommerce-best-practice-for-first-time-setup/add-klaviyo-or-other-retention-channel.md).

# Add Klaviyo (or other) retention channel

Why are we adding Klaviyo (or other) channels?

Channels like Klaviyo or Attentive or Mailchimp carry a lot of memory, and when enabled;

1. you can capture returning customer/known visitor data and power your pixel audience
2. enable cross device stitching from and to Klaviyo (or other channels)
3. Immediately monetize post cookie upside; follow instructions &#x20;

To connect Klaviyo follow instructions [here](/channels/klaviyo.md)

To enable other channels follow instructions [here](https://docs.edgetag.io/)


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