# Add your Google Ads channel

* We recommend that you also create a secondary set of conversions \[ Note: Blotout Edgetag automatically duplicates between client and server side so create two conversions ]
  1. A browser side \[ click based ] conversion
  2. A server side \[ CRM based ] conversion
  3. Ensure both conversions are setup as secondary
  4. We recommend you create conversions for Lead \[ Site ] and Purchase  \[ HubSpot conversion ]
     1. You have to create a browser and a server pair
* Once done with setting up conversions as secondary install Google by following instructions [here](/channels/google-ads.md)  

Critical events that need to register?

1. Client side Lead events and \[ other ] conversion events need to be mapped and registering
2. Server side will register if Lead events are blocked client side \[ aka de-duplicated ]
3. Finally all conversions should be secondary while you are testing


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