We recommend that you also create a secondary set of conversions [ Note: Blotout Edgetag automatically duplicates between client and server side so create two conversions ]
A browser side [ click based ] conversion
A server side [ CRM based ] conversion
Ensure both conversions are setup as secondary
We recommend you create conversions for Lead [ Site ] and Purchase [ HubSpot conversion ]
You have to create a browser and a server pair
Once done with setting up conversions as secondary install Google by following instructions here
Critical events that need to register?
Client side Lead events and [ other ] conversion events need to be mapped and registering
Server side will register if Lead events are blocked client side [ aka de-duplicated ]
Finally all conversions should be secondary while you are testing
