Creating your Meta B Pixel

Creating a test pixel to ensure we don't break main funnel until testing

1. Go to your events manager on your facebook account [ access it via burger menu -> events manager ]

2. See the New data source on the left top; follow video instructions here [ loom video ]

3. Click and follow instructions to create a new data set [ Pixel ]

How to setup and authenticate your Meta B pixel? instructions here

Note: we DO NOT recommend connect your browser pixel to your Meta B pixel

How to ensure your Meta channel has critical events?

1. Events like PageView should be running and registering for all landing pages?

2. Events like Lead need to be collected at all times?

   1. Join Slack if you have a form that cannot collect leads automatically