EdgeTag

The EdgeTag skill is the comprehensive implementation skill covering everything you need to build, configure, and debug your EdgeTag setup.

What it covers

• JavaScript SDK - Initialization, event tracking, user identification, consent management, and configuration for both browser and headless implementations

• Platform deployments - Step-by-step guidance for Shopify, WooCommerce, WordPress, Wix, React, Next.js, and more

• Channel integrations - Setting up and configuring 50+ channels including Meta CAPI, Google Ads, TikTok, Klaviyo, and others

• HTTP API - Server-side event tracking via the EdgeTag REST API

• Identity graph - Cross-domain identity stitching, user data management, and cookie handling

• Webhook ingestion - Receiving events from external systems like Shopify, Salesforce, and HubSpot

• Audience uploads - Building and uploading audiences to ad platforms

• Debugging - Common issues, error interpretation, and troubleshooting workflows

When it triggers

The skill activates automatically when you mention:

• EdgeTag, Blotout, or @blotoutio

• Server-side tagging or first-party data infrastructure

• CAPI, conversion API, or event match quality

• Identity stitching, tag_user_id, or et_uid

• EdgeTag SDK, edgetag-sdk-js

• Any EdgeTag implementation or configuration task

Example prompts

• "How do I install EdgeTag on my Shopify store?"

• "Add a Purchase event with order value to my checkout page"

• "Set up the Meta CAPI channel for my domain"

• "Debug why my events aren't reaching Klaviyo"

• "Implement cross-domain tracking between my main site and checkout"