# Onboarding Overview

### **Making the most of EdgeTag**

This onboarding guide is designed to help you realize maximum value from EdgeTag within your first 30-60 days. Unlike our platform-specific installation docs, this section focuses on strategic implementation, helping you prioritise use cases, validate results, and scale effectively based on your business goals.

### **What you'll find here**

This guide covers the **why** and **when** of EdgeTag implementation, **not just the how.** You'll learn:

* Best practices for handling non-standard funnels
* Testing strategies to validate incrementally and measure impact
* Common pitfalls to avoid during implementation
* Scaling playbooks to expand from initial wins to full-platform adoption

For the How of EdegTag onboarding, please refer to our [technical setup documentation](https://docs.edgetag.io/). However, before you get started with the next section of onboarding, please make sure you have followed our [Guide to Get started on EdgeTag](/overview/getting-started.md). 

### **Pick your Onboarding Guide**

EdgeTag offers two primary business models, each with distinct data-collection needs and use cases. Pick your use case to proceed:

#### **E-commerce Businesses**

Guide for online retailers using Shopify, BigCommerce, WooCommerce, Salesforce Commerce Cloud, headless, or custom storefronts. 

{% content-ref url="/pages/t8lBncOG53HGXOU3KyTM" %}
[E-commerce](/onboarding/e-commerce/custom-landing-page.md)
{% endcontent-ref %}

#### Lead Generation Businesses 

Guide for service providers, B2B companies, and businesses optimizing for form submissions, consultations, and qualified leads.

{% content-ref url="/pages/jNc6OsAoSiOVQqyGneJi" %}
[Lead Gen ](/onboarding/lead-gen/setup-edgetag-for-lead-gen.md)
{% endcontent-ref %}


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Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
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```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.