> For the complete documentation index, see [llms.txt](https://docs.edgetag.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.edgetag.io/onboarding/lead-gen/wordpress-+-calltrackmetrics.md).

# WordPress + CallTrackMetrics

**Simple check for "who should applies for this use case"**

1. Your site is hosted/implemented using Wordpress
2. Your crm is [CTM](https://www.calltrackingmetrics.com/) \[ Call Tracking Metrics ]
3. You use paid advertising for lead generation
4. You are struggling with attribution; to ad platforms and to your CRM

**Pre Requisites for your Install:**

1. Authority to perform install as agency of record or the brand itself
2. Access to DNS record to build out Server Side; or have the right person who can get this done
3. Access to install a Wordpress plug-in to your site; or have the right person who can get this done
4. Access to CTM  to to capture Lead State change; or have the right person who can get this done


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