WordPress + SFMC

Describes how to use Blotout Edgetag for customer funnels between your site and SFMC CRM to attribute all of the paid channels (Meta, Google, etc) across your site and SFMC as a zero code funnel

Simple check for "who should applies for this use case"

1. Your site is hosted/implemented using Wordpress

2. Your crm is SFMC

3. You use paid advertising for lead generation

4. You are struggling with attribution; to ad platforms and to your CRM

Pre Requisites for your Install:

1. Authority to perform install as agency of record or the brand itself

2. Access to DNS record to build out Server Side; or have the right person who can get this done

3. Access to install a Wordpress plug-in to your site; or have the right person who can get this done

4. Access to SFMC CRM to to capture Lead State change; or have the right person who can get this done