# WordPress + SFMC

**Simple check for "who should applies for this use case"**

1. Your site is hosted/implemented using Wordpress
2. Your crm is SFMC
3. You use paid advertising for lead generation
4. You are struggling with attribution; to ad platforms and to your CRM

**Pre Requisites for your Install:**

1. Authority to perform install as agency of record or the brand itself
2. Access to DNS record to build out Server Side; or have the right person who can get this done
3. Access to install a Wordpress plug-in to your site; or have the right person who can get this done
4. Access to SFMC CRM to to capture Lead State change; or have the right person who can get this done


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