Google Ads

Google Ads integration enables a seamless connection between your Google Ads account and your website, utilizing both browser pixel and server-side tracking. Our integration would attempt to send event data through the browser first (via gtag), and if that didn't work, we would fall back to server-side tracking and send the event data. The integration provides a straightforward setup with simple configuration options to get you started quickly.

Details

Channel name: googleAdsClicks

NPM package: @blotoutio/providers-google-ads-clicks-sdk

Server API version: v20

Event Flow

Our Google Ads integration has multiple event flow options that you can select, i.e., send conversions via Google Ads api only, send conversions via browser (gtag) only, or try sending conversions via browser (gtag) first, and in case that fails, fallback to sending the conversion via the ads api. This integration requires specific conversion actions to be set up in your Google Ads ad account for proper tracking.

Please refer to the instructions here to create conversion actions.