# Welcome to EdgeTag

## Overview

EdgeTag isn't another CDP trying to be everything to everyone. We're the server-side tracking infrastructure that captures, cleans, and activates the first-party signals your marketing platforms need to scale. Implemented in days, not months, with zero engineering required. 

Before you get started with EdgeTag, we recommend you understand How Blotout's EdgeTag works and why it should be your choice as a performance marketer. 

{% content-ref url="overview/why-edgetag" %}
[why-edgetag](https://docs.edgetag.io/overview/why-edgetag)
{% endcontent-ref %}

{% content-ref url="overview/how-it-works" %}
[how-it-works](https://docs.edgetag.io/overview/how-it-works)
{% endcontent-ref %}

## Get Started

Want to get started with EdgeTag? We offer various paths based on the platforms you use and your coding skills. EdgeTag supports developer communities with pro-code integrations in place and ready-to-install apps on major E-commerce platforms. 

Follow our guides and choose the setup that best suits your business. Please refer to our [Basic Setup Guide](#get-started) first to get started with your path.

### Ways to Get Started with EdgeTag 

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><a href="installation">No Code</a></td><td>EdgeTag supports No-Code installation on various platforms. </td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2F9JkavoECjcNwQ64NpRDB%2FNo%20code.png?alt=media&#x26;token=9d27352f-b2cb-4d7a-9d2f-a23c73f7836d">No code.png</a></td></tr><tr><td><a href="https://docs.edgetag.io/onboarding">Low Code</a></td><td>Customize EdgeTag implementations  on your Landing pages </td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FKNuAUnPKSUr5pT5T8NEk%2FLow%20code.png?alt=media&#x26;token=aa402e9d-5d5c-46c3-bf62-00c124ecd7c2">Low code.png</a></td></tr><tr><td><a href="implementation">Pro Code</a></td><td>Get started with our APIs and SDKs</td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FTl1lnU5eSoePhyGFrKSN%2FPro%20code.png?alt=media&#x26;token=1ca1811f-14ea-4b0c-aa20-15a7d3d41ea5">Pro code.png</a></td></tr></tbody></table>

## Developer's Guide to EdgeTag&#x20;

<table data-card-size="large" data-view="cards"><thead><tr><th align="center"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td align="center"><a href="https://app.gitbook.com/o/c0Wts1N48p0Ba5S58p8v/s/J61ZiAn9bOjRfi7zlGtO/"><strong>API Documentation</strong></a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FrGRTvZPpY1WyvXYVWOWx%2FAPI%20Documentation.png?alt=media&#x26;token=635b90bb-440f-41dd-a1bf-fba34998ce9a">API Documentation.png</a></td></tr><tr><td align="center"><a href="hosting"><strong>Managed vs Self-Hosting</strong></a> </td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FAe5VHycWypyYA9mPZNtU%2FHosting.png?alt=media&#x26;token=b826a824-eb15-4972-b604-7a06747c3f20">Hosting.png</a></td></tr><tr><td align="center"><a href="implementation"><strong>Implementation Options</strong> </a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2Fsc8WlX2ykjA7Qvz4tCWp%2FImplementation%20Options.png?alt=media&#x26;token=146f57da-a81a-46a6-b0eb-6ba1f3fd0924">Implementation Options.png</a></td></tr><tr><td align="center"><a href="crm-connections"><strong>CRM Integration with EdgeTag</strong></a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FDz5jtYVDfDmOF1nC21Jh%2FCRM%20Integration.png?alt=media&#x26;token=f68e1f4f-25e3-4817-a84f-673ee7431dfe">CRM Integration.png</a></td></tr><tr><td align="center"><a href="channels/webhook"><strong>Webhook Integrations</strong></a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FpyxxwcQttlz86BSt0doi%2FWebhook.png?alt=media&#x26;token=f7b0659a-a7ab-4bb6-99e3-c18c25ce824b">Webhook.png</a></td></tr><tr><td align="center"><a href="overview/standard-events"><strong>Standard Events on EdgeTag</strong></a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2FDtFYs2QBtshZjXtkQXTs%2FStandard%20Events.png?alt=media&#x26;token=f8713cfb-6734-4021-8b6c-d25152b84c79">Standard Events.png</a></td></tr></tbody></table>

## Marketer's Guide to EdgeTag

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><a href="https://app.gitbook.com/o/c0Wts1N48p0Ba5S58p8v/s/x66G772sQxH3gFPolQj2/"><strong>Onboarding EdgeTag on your Eco-System</strong> </a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2F18wWfyYtbCFMTGQV5Sil%2FOnboarding.png?alt=media&#x26;token=1fe6b55c-22f4-4acc-83d2-f1f0866b6e46">Onboarding.png</a></td></tr><tr><td><a href="https://app.gitbook.com/o/c0Wts1N48p0Ba5S58p8v/s/x66G772sQxH3gFPolQj2/"><strong>Scaling with EdgeTag</strong> </a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2F6V4Lwtq6nctZewjJuKIu%2FScaling.png?alt=media&#x26;token=6a7c5287-22c2-4c08-aaca-f82c5f46f78c">Scaling.png</a></td></tr><tr><td><a href="https://app.gitbook.com/o/c0Wts1N48p0Ba5S58p8v/s/d24Ahwiz1U3cDBeQ96Ey/"><strong>EdgeTag features</strong> </a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2F41PyNsngbMlrAy0KZTuW%2FFeatures.png?alt=media&#x26;token=72f469c7-bb8c-440a-b329-864ef29609f0">Features.png</a></td></tr><tr><td><a href="https://app.gitbook.com/o/c0Wts1N48p0Ba5S58p8v/s/4yRxUEoA5DhOnwWSuQoM/"><strong>FAQs / How-Tos</strong></a></td><td><a href="https://1474399258-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZJWZKbUk0hRISkCIj2p4%2Fuploads%2F9PTQERc3GZCg3N8sOQn9%2FFAQ&#x27;s.png?alt=media&#x26;token=7a3d43ea-eb9e-4a2d-81f3-c24bb789eb06">FAQ's.png</a></td></tr></tbody></table>