Webhook

What is a Webhook?

A webhook is a mechanism that enables one system (the sender) to automatically send real-time data to another system (the receiver) when a specific event occurs. Instead of the receiver repeatedly asking (polling) for updates, the sender “pushes” the data to a specified URL endpoint.

Overview

• Flexible Event Processor: EdgeTag webhook can process any incoming event/data and forward it to either an external system or directly into the EdgeTag platform.

• Custom JavaScript Logic: The webhook is written in plain JavaScript, allowing developers to fully customize how the input data is handled.

Capabilities

• Forward Data to External Servers

  • Accepts incoming payloads and sends them to external APIs or endpoints.

  • Useful for integrations with third-party tools or internal services.

• Format & Transform Data Before Forwarding

  • Modify, enrich, or sanitize incoming payloads before sending them out.

  • Ensures compatibility with external systems that expect a specific structure.

• Send Lead Events to EdgeTag

  • Capture lead generation events and pass them into the EdgeTag system for tracking and automation.

• Send Custom Events from CRMs to EdgeTag

  • Connect with any CRM (HubSpot, Salesforce, Zoho, etc.) and forward custom events (e.g., deal updates, contact changes).

• Create a Lead in HubSpot

  • Automatically push incoming lead data into HubSpot CRM, enabling instant contact creation and workflow triggers.

• Create a Lead in Salesforce

  • Seamlessly integrate with Salesforce by creating new leads from incoming webhook data.

  • Helps align sales teams by automatically updating records with fresh leads.