eCommerce: Best practice for first time setup

Ensure customer funnel is working as expected for your eCom engine before you go mainstream

Note: we are expecting your pixel (customer funnel) is setup for your eCom store at this point

• We recommend that you create a test (B) Meta Pixel (dataset) so you can test all events before you go live

  1. this enables a B data dataset that does not interfere with your main (BAU) pixels or performance

  2. and ensures we can get data server side so we can verify things are working correctly

• We recommend you setup Klaviyo (or other retention platforms)

  • This allows us to read memory for existing users

  • Our ID graph ensures all systems and ID are in sync to give you the highest quality of data

  • When data sync's from and to your retention system, all channels benefit simultaneously

• We recommend that you create secondary conversions on Google Ads

  1. This ensures that we are attributing better than your existing system

  2. You can create one for Lead at this point

• You are welcome to create a new property on GA4 to test analytics [ its free with Blotout minimums currently ]

  1. GA4 allows you 4 properties [ containers ] per domain

  2. Use one to ensure attribution is correctly working against your existing stack