Take Meta, Google Ads, and GA4 live

Time to go live if QA has been performed and observed stability

1. We recommend training the system for 7-8 days but you can start checking after 2-3 days of ensuring the implementation is complete and all key events [ PageView, Lead, Conversion ] are tracking as expected
2. Ensure that all leads from site are captured - this is a critical to ensure the bridge between site and CRM works
3. Ensure that all pages are codified in the funnel are being capture - this is critical to ensure all platform ID [ facebook, google ] are collected
4. Ensure that all lead state changes from webhook are being captured correctly

Whats the place set of places to check;

1. Go to app.edgetag.io;

   1. Go to Analytics
   2. Go to channel
   3. Select Meta [ Facebook ]
   4. Check volumes daily
2. Go to your Facebook [ Events Manager ]

   1. Check daily events between PageView, Lead, and your Conversion events
   2. Ensure we are parity or better
3. Go to your Google [ Ads Manager ]

   1. Go to Conversions [ Goals ]
   2. Check your attributed conversions and they should be tracking as expected [ parity or better over existing conversions ]
   3. Check last day vs last month [ default setup ]

   Note: Google Ads takes time to overcome existing attributed conversions [ ideally 8 days ]

Need support to validate?

Join our Slack community here OR email us for support.