Onboarding

Bing channels provide an easy setup using Tag ID to link your Microsoft Advertising account with EdgeTag. This connection allows your site to stream events into Microsoft Advertising for comprehensive conversion tracking and campaign optimisation. Let's walk through the steps.

Video Guide

Add Channel

To add a channel, begin by entering the channel's name. We recommend choosing a name that clearly describes the channel you are adding. This will assist with debugging if any issues arise. Once you have entered the name, get the Tag ID from Bing

Adding a channel

Get Tag ID from Bing

Log in to your Microsoft Advertising account, navigate to Conversions → UET Tags from the left menu, locate your tag in the list, and copy the Tag ID from the Tag ID column.

Copy the Tag ID to connect with EdgeTag

After completing the above steps, create conversion events for PageView and Purchase in Microsoft Advertising, following the steps outlined in our conversion setup guide. This enables proper tracking of user actions through EdgeTag.