FAQ

How do I create a new GTM container?

• Go to Google Tag Manager

• Sign in with your Google account

• Click "Create Account" if you don't have one, or select an existing account

• Click "Create Container"

• Enter a container name (descriptive name for your website/app)

• Select "Web" as the target platform

• Click "Create" and accept the Terms of Service

• Your new container will be created with a Container ID like GTM-XXXXXXX

Can I use multiple GTM containers with EdgeTag?

EdgeTag supports one GTM container per channel configuration. If you need multiple containers:

• Create separate EdgeTag channels for each GTM container

• Configure each channel with a different Container ID

• Consider using different dataLayer names to avoid conflicts

• Be mindful of tag firing order and potential conflicts

What's the difference between GTM and GA4 integration?

• GTM Integration: Sends events to Google Tag Manager's dataLayer, allowing you to configure any tags (GA4, Google Ads, Facebook Pixel, etc.)

• GA4 Integration: Sends events directly to Google Analytics 4, bypassing GTM

Use GTM when:

• You want to manage multiple marketing tags

• You need complex tag firing logic

• You want non-technical users to manage tags

• You use multiple analytics platforms

Use direct GA4 when:

• You only need Google Analytics tracking

• You want simpler setup

• You prefer direct API connections

Why aren't my events showing up in GTM?

Check these common issues:

• Container ID: Verify the Container ID is correct and active

• GTM Preview Mode: Ensure you're using GTM's preview mode for testing

• Triggers: Check that your GTM triggers are configured correctly

• Data Layer Name: Ensure the dataLayer name matches between EdgeTag and GTM

• Console Errors: Look for JavaScript errors that might prevent GTM from loading

• Network Issues: Check that GTM scripts are loading successfully

How do I handle consent with GTM and EdgeTag?

GTM has built-in consent management that works with EdgeTag:

• Set up Consent Mode in GTM using built-in consent templates

• Configure consent triggers based on user consent choices

• Use consent-aware tags that respect user preferences

• EdgeTag will respect GTM's consent decisions automatically

For advanced consent management, consider using a dedicated consent management platform that integrates with both EdgeTag and GTM.

Can I use GTM Server-Side with EdgeTag?

Currently, EdgeTag's GTM integration focuses on client-side (browser) implementation. For server-side GTM:

• Contact EdgeTag support for server-side configuration options

• Consider using EdgeTag's direct API integrations for server-side tracking

• Hybrid setups are possible where EdgeTag handles client-side and you manage server-side separately