Onboarding

LinkedIn channels offer a seamless onboarding experience through the OAuth process, which connects your LinkedIn account with EdgeTag. This integration enables your site to send events to Meta. Let's walk through the process.

Video Guide

Authorization

To add a channel, begin by entering the channel's name. We recommend choosing a name that clearly describes the dataset you are adding. This will assist with debugging if any issues arise. Once you have entered the name, click on "Authenticate."

Adding a channell

This will redirect you to the LinkedIn authorization flow, where you will need to log in to your LinkedIn account.

After completing the LinkedIn process, you will be redirected back to our app to finish the onboarding.

Select your account from the Account dropdown. Note that you need at least one of the following access roles to see the required accounts in the dropdown list:

• ACCOUNT_BILLING_ADMIN

• ACCOUNT_MANAGER

• CAMPAIGN_MANAGER

• CREATIVE_MANAGER

After selecting your Account from the dropdown, click the Add Conversion Rules button in EdgeTag. This will automatically create conversion tracking rules for your EdgeTag events (such as Blotout PageView, Blotout AddToCart, Blotout Purchase, etc.) in your LinkedIn account. The conversion rule names will start with the "Blotout" prefix for easy identification. You can view the created rules by navigating to the Conversion tracking page under the Measurement section in LinkedIn Campaign Manager.

After selecting your Account and creating conversion rules, click Save & Deploy to finalize the integration.