Conversion Lift
We support the Conversion Lift study for the Meta channel. This allows you to send custom events to Meta, including details about the origin of each purchase. To enable this feature, please reach out to our support team at [email protected].
Read more about the study on Facebook help pages:
Conversion Lift Measurement - Marketing API - Documentation - Meta for DevelopersMeta for DevelopersEvents
Below is a table of all custom events we send as part of this study:
Purchase_Paid_Facebook
An in-session purchase made with a Facebook click ID
Purchase_Paid_Google
An in-session purchase made with a Google click ID
Purchase_Paid_Bing
An in-session purchase made with a Bing click ID
Purchase_Paid_TikTok
An in-session purchase made with a TikTok click ID
Purchase_Paid_Snap
An in-session purchase made with a Snapchat click ID
Purchase_Paid_Twitter
An in-session purchase made with a Twitter click ID
Purchase_Paid_Other
An in-session purchase made with a UTM parameter from a campaign
Purchase_Direct
An in-session purchase made with directly on-site without a referrer
Purchase_Other_Referral
An in-session purchase made with a referrer without a UTM parameter
Purchase_Organic_Google
An in-session purchase made from a Google search
Purchase_Organic_Bing
An in-session purchase made from a Bing search
Purchase_Search_Other
An in-session purchase made from other well-known search providers
Purchase_Other
This event triggers if a purchase is made that does not match the above rules
Purchase_AppLovin
An in-session purchase made when referred to by a site using an AppLovin pixel
Purchase_Retail
Triggered on retail offline purchases
Purchase_Offline
Triggered on all other offline purchases
Paid_Social_NonFB
Triggered when a TikTok or AppLovin event is generated
Purchase_Google
Triggered when a Google or Bing event is generated
Purchase_Organic
Triggered when a Google or Bing search event is generated
Purchase_Custom_Other
Triggered when other purchase events occur
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