Cofiguration

Now that your Segment integration is connected, let's explore the event handling capabilities available. EdgeTag automatically sends your events to Segment.

Event Types

Identify Events

You can use the Identify event to link an anonymous Segment ID with an EdgeTag lifetime ID, enabling consistent user tracking across sessions and devices. This is particularly useful for maintaining user continuity when transitioning from anonymous to identified users.

Additionally, you can send other user data in the payload, such as traits like name, email, company information, or any custom user properties. These traits are passed directly to Segment. See Segment docs for detailed information about which parameters and traits you can send.

Example

{
  'age': 30,
  'title: 'CEO'
}

Page Events

When you send a PageView event through EdgeTag we will send event as page

Other Events

Segment doesn't have predefined events, so please check their adapters for the expected payload.

All EdgeTag events are automatically forwarded to Segment using the track method. Events maintain their original names and properties, ensuring consistency across your data pipeline. EdgeTag handles the formatting and API calls, so events appear in Segment exactly as they would from a native implementation