Configuration

Now that the basic onboarding is complete, let's review all fields in the form and how to use them. The Pixel ID and Advertiser ID were already filled in during the basic onboarding, so we will skip those two.

Enable browser pixel?

The browser pixel is one of the key concepts that TikTok is prioritizing. By enabling this option, we will begin sending browser events alongside the server events that you receive automatically. We ensure that both the browser and server events share the same event ID, allowing TikTok to deduplicate events and maximize the benefits from both sources. If you are using our browser integration or any of our apps, enabling this feature will work seamlessly. For headless applications, you will need to add our NPM package to your project to allow support—more on NPM packages.

Product ID mapping

When syncing your product catalog with TikTok, you may be using a different format than what you have in your e-commerce platform. This can result in the content ID expected by TikTok being different from what you're sending from your website. As a result, your catalog match rate will be low. This setting allows you to specify which property from the event you would like to send to TikTok as your product ID.

How can you determine which ID you are using?

1. Go to your TikTok Ads Manager.

2. Click on Tools -> Catalogs.

3. Go to the Product Catalog tab from the Dashboard.

4. Select the active catalog and click on it.

5. Click on Products under Manage.

6. Open any one of the products and look for the SKU ID.

7. Compare this ID with the value in your e-commerce platform to determine its type.

8. Ensure that the type matches the setting configured in EdgeTag.

Offline Event Set ID

If you are capturing offline conversions and sending them to EdgeTag, please configure this field, and we will be able to send the offline events to the offline event set ID instead of the pixel ID. This would be helpful if you want to manage the offline data differently from pixel. (like different campaign optimisations, etc.)

To create an Offline event set,

1. Open the Events Manager. 2. Click on Connect Data Source in the left navigation. 3. Select the Offline option 4. Enter a descriptive name for this data source 5. After saving, you would see the offline event set id associated with it, please copy the value and add it in the form.

Event test code

To verify that events are being received correctly by the TikTok server, follow these steps: 1. Open the Events Manager and select your Pixel ID. 2. Go to the "Test Events" tab. 3. A test code will appear; click the "Copy" button to copy this code. 4. Paste the test code into our form. 5. After saving, trigger some events, and you should be able to see them on the Events Manager Test page.