FAQ

Do I need to create new events on Twitter?

Not necessarily, if you want to use existing events in Twitter (defined with code, not with URL rules), you can use those, but make sure the previous source that is sending data to those events is turned off, else you will see duplicate data for those events.

I am unable to view Twitter events within the EdgeTag dashboard when attempting to map the events.

This could be the case if the Twitter events created are URL events; EdgeTag only works with events created with code. In the following image, the Blotout Purchase Twitter event is created as a code-based event; we can map this event. But the URL event shown in the image below is not code-based, so it won't be shown in the EdgeTag dashboard for mapping.

How to create events on Twitter?

Like we mentioned earlier, EdgeTag only works with events defined with code. Let's try to create a code-based event.

In the Events Manager, click the "Add events" button to create an event.

In the Event Details tab, add a descriptive name for the event and select the correct event type. Please adjust the attribution windows to your preference. You can also enable the Website activity audience if you want to build audiences for remarketing purposes, etc. Once done, click the Next button at the bottom right.

By default setup method selected would be Define event with code, if not please change it to that. Click on the Next button at the bottom right.

You don't need any values from the Event installation tab. Please click 'Save' at the bottom right, which will save the event and take you to the Events Manager overview page.

In the events overview, if you see the ID next to the event that was created. Then the event is successfully created.