Standard Keys

These are standard keys that we save in our main ID graph table. These are the keys that can be send to user function that do not accept any other custom keys.

Key	Format	Example
email	lowercase and no leading or trailing spaces	[email protected]
phone	in E.164 format	[phone]
firstName	lowercase with no punctuation. If using special characters, the text must be encoded in UTF-8 format	jane
lastName	lowercase with no punctuation. If using special characters, the text must be encoded in UTF-8 format	doe
gender	f for female / m for male	f
dateOfBirth	Format is YYYYMMDD, without punctuation. Year: Use the YYYY format from 1900 to current year. Month: Use the MM format: 01 to 12. Date: Use the DD format: 01 to 31.	19950521
city	lowercase with no punctuation. If using special characters, the text must be encoded in UTF-8 format	fremont
state	2-character ANSI abbreviation code in lowercase. States outside the U.S. should be in lowercase with no punctuation, no special characters	ca
zip	lowercase with no spaces and no dash	94538
country	lowercase, 2-letter country code in ISO 3166-1 Alpha 2	us
ip	IPv4 / IPv6	117.182.233.16