Other Built-In Capabilities

Consent Management & Compliance

EdgeTag integrates with your existing consent platform (OneTrust, Shopify, CookieBot, etc.) and enforces customer consent choices in real-time before any data is shared. Granular controls allow customers to consent to specific channels, with decisions automatically propagated across all 50+ destinations.

Built-in DSAR automation handles data subject access requests with self-service deletion across BrowserDB and all connected platforms, maintaining full audit trails for GDPR, CCPA, and HIPAA compliance.

Enterprise Observability & Real-Time Monitoring

EdgeTag provides complete pipeline visibility with live dashboards showing data throughput, delivery success rates, and errors up to the last minute. ML-powered anomaly detection alerts you when traffic drops or delivery fails.

Real-time debugging tools include live log streaming and event validators, allowing you to see exactly which data was sent to each platform and troubleshoot issues immediately.

Bot Protection

Every EdgeTag deployment runs behind Cloudflare's Web Application Firewall, which provides enterprise-level threat detection. Machine learning identifies and blocks malicious traffic patterns before they corrupt your customer data with negative signals. This ensures only validated interactions reach your marketing tools.