Take Meta, GA4, and Google live

Take Meta and Google Ads, Analytics live, add other channels now that your funnel is verified

Critical notes;

1. It is important to ensure that you have one feed for each channel and not duplicating signals [ remove the other source of data ]

   1. Meta, TikTok, Snap, etc channels cannot have de-duplicated dual data streams from two sources

      1. Create a new feed to your main pixel [ using the same process ] by clicking Meta in the All channels, and ensure your browser check is turned ON

      2. Remove/Delete old data feeds to the pixels to prevent duplication of data [ performance will drop in 24-48 hours here if not done right ]

      3. Steps (i) and (ii) have to happen almost simultaneously

      4. No change in your campaigns needed and there is no impact to to main pixel

      5. Note: it is critical NOT to have two sets of data to your events manager [ you can check by going to your conversion event and checking ]

   2. For Google Ads, you have to swap your old primary with Blotout conversions [ move Blotout conversions to primary while switching old ones to secondary ]

      1. Check if secondary client and servers are tracking correctly

      2. At a minimum your conversions [ client + server ] = old primary conversion before you take this live

   3. For GA4 you can;

      1. Continue tracking Blotout in a separate property [ as setup ]

      2. OR replace existing GA4 property with Blotout

         1. Create a new GA4 connection to your existing GA4 property

         2. Remove old stream [ Note: this is a critical step ]

2. You are set and have gone live with Blotout and your post cookie ID Graph is now operational to power any channel.