# Scaling Playbook

You've switched your Meta, Google Ads, and Klaviyo campaigns to EdgeTag's data stream; now it's time to scale. With clean, reliable conversion data powering your core channels, the next phase is expanding this foundation across your entire growth strategy.

This section provides playbooks for the most common scaling scenarios, **from connecting additional advertising platforms to optimizing for new customer acquisition** to implementing multi-country tracking. 

Each playbook addresses a specific growth lever with step-by-step implementation guidance.

Navigate to the scaling scenario that matches your current growth priority. Don't see your use case? Join our community[ Slack](https://join.slack.com/t/blotout-shared/shared_invite/zt-3gpja9dut-vQ4enN3EcGRg~q5roDAlmg) to discuss custom implementation strategies with our team and other EdgeTag users.

Refer to the guide below if you are looking to switch TikTok, Pinterest, Snapchat, and other advertising/retention/analytics platforms to your EdgeTag data stream. 

{% content-ref url="/pages/vRp3IbGXBAKQobl3qanz" %}
[Expanding to more channels](/onboarding/e-commerce/scaling-playbook/expanding-to-more-channels.md)
{% endcontent-ref %}

Follow the guide to create custom conversion events to optimize campaigns specifically for new customer acquisition, not returning customers.

{% content-ref url="/pages/2EAhmoxYZPmaldpSXOqU" %}
[Optimize for New Customer acquisition](/onboarding/e-commerce/scaling-playbook/optimize-for-new-customer-acquisition.md)
{% endcontent-ref %}


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