Testing and Switching

EdgeTag streams event data from your site to the marketing platforms of your choice. However, before switching your live campaigns to EdgeTag's data stream, you need to validate data quality through parallel testing.

We recommend that you run EdgeTag alongside your existing tracking infrastructure, feeding the B/test pixel on Meta, secondary conversions on Google Ads, and running incremental flows in Klaviyo, all while your live campaigns continue running on your current data stream. This side-by-side comparison reveals whether EdgeTag captures incremental conversions and improves attribution accuracy. When test results confirm measurable lift, migrate your live campaigns to EdgeTag. This validation process typically takes 1-2 weeks.

Follow the guides below to complete testing on each platform.

Connect your Klaviyo account to accelerate results. By syncing your existing Klaviyo contacts, we'll build a more complete customer identity graph from day one, helping you see performance lift faster.

Add payload validator for custom / headless setups if you have not done so already. This will help you in observation / validation step outlined above.

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