FAQ

What Custom Events to configure on Listrak?

Custom events are automatically sent to Listrak when the Listrak SDK is blocked (such as by ad-blockers) or when specific custom events are configured in your Listrak account. This ensures reliable event tracking regardless of browser restrictions.

The following events must be configured in your Listrak account for proper functionality:

blotout_page_view

Tracks default pixel page visits with browser and page information.

Property	Type
browser	string
os	string
page	string

blotout_view_content

Tracks product page visits and content engagement.

Name	Type
value	number
Currency	string
CurrencySymbol	string
ProductID	string
VariantId	string
ProductName	string
Quantity	number
ItemPrice	number
RowTotal	string
ProductURL	string
ImageURL	string
Categories	string
Brand	string

blotout_add_to_cart

Name	Type
value	number
Currency	string
CurrencySymbol	string
ProductID	string
VariantId	string
ProductName	string
Quantity	number
ItemPrice	number
RowTotal	string
ProductURL	string
ImageURL	string
Categories	string
Brand	string

blotout_initiate_checkout

Tracks when a person enters the checkout flow prior to completing a purchase.

value	number
Currency	string
CurrencySymbol	string
ItemNames	string
ProductID	string
VariantId	string
ProductName	string
Quantity	number
ItemPrice	number
RowTotal	string
ProductURL	string
ImageURL	string
Categories	string
Brand	string

blotout_purchase

Tracks completed purchases and checkout flow completion.

value	number
Currency	string
CurrencySymbol	string
OrderId	string
ItemNames	string
ProductID	string
VariantId	string
ProductName	string
Quantity	number
ItemPrice	number
RowTotal	string
ProductURL	string
ImageURL	string
Categories	string
Brand	string

How to set up Conversion Event in Listrak

Custom events in Listrak can be configured by following the steps outlined below. This process ensures that EdgeTag can successfully send event data to your Listrak account even when standard tracking is blocked.

Navigate to your Listrak dashboard and click on Custom Events from the options available in the Automation Menu, as shown in the image below.

Once you're in the Custom Events section, click on New Custom Event to begin creating your first event configuration.

In the Custom Event Name field, provide a descriptive name for your event (such as "blotout_page_view"). Below this, you'll need to add all the property names and their associated data types for the specific event as outlined in the requirements above. Once you've configured all the necessary properties with their correct data types, click Create to save the event.