NC/RC and FC

What is NC/RC?

NC/RC stands for New Customers and Repeated Customers

• New Customers - The customers making their first-ever purchase on your store

• Repeated Customers - The customers who have already purchased before and are now making their second or subsequent order.

More details below on the pre-requisites and the steps to enable NC/RC

How does the NC/RC plugin work?

When a purchase event is received by us, we check the email address associated with the 'Purchase' in your CRM

• If that email is not found in the CRM , then the customer is marked as a New Customer.

• If the email exists in your CRM, then it is marked as a Repeat Customer.

What is FC?

FC stands for First Click. It identifies the first advertising source (such as Meta Ads, Google Ads, Snapchat, etc.) that drove a customer’s first interaction leading to the purchase.

This allows an accurate first-click attribution, providing insight into which channel initially influenced the buyer’s journey.

What are the steps essential for NC/RC and FC for Purchases?

• It is must to have your CRM connected with EdgeTag. This CRM could be Shopify CRM, WooCommerce CRM, Salesforce CRM or BigCommerce CRM. The guides to connect each CRM integration can be found linked here for Shopify CRM , WooCommerce CRM , BigCommerce CRM ,Salesforce CRM.

• The plugin for NC/RC should be added in the plugins section. You can read the process from our Scaling playbook on when and how to enable this.

• EdgeTag tags created after Sept 9th 2025, already have the NC/RC plugin enabled by-default

• For Meta, the NC/RC and FC events are automatically sent to the Pixel

• But for Google the respective conversion actions need to be mapped with the events

How do I add the NC/RC Plugin?

For your selected tag from the EdgeTag dashboard, all EdgeTag plugins can be enabled from the plugins section. Please refer to the detailed steps here.

Can I get purchase_NC and purchase_RC events if I am on a custom setup with billing on Stripe?

Yes, EdgeTag can support Purchase_NC and Purchase_RC events with Stripe billing integration, but this requires custom development work. You will need to send orders on a webhook URL that Edgetag provides you and write code to handle the Event Triggering Part for it. This custom development is required since Stripe integration for new vs. returning customer tracking isn't available as a standard plugin.

Does EdgeTag support first-click attribution?

Yes, Edgetag supports First Click attribution. You will need to add the NC/RC plugin for it on your app/dashboard and enable First Click attribution checkbox on it.